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大众消费心理转变 主动营销不再适合
2015年以前,建材家居店注重的是卖点深入讲解和体验,2015至2018年,注重的是天猫和京东旗舰店20-50个界面的产品详情页内容,2018年以来,产品呈现趋向于微视频聊天、抖音短视频即时体验,产品呈现方式越来越便捷化
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快时尚风吹入家居 | 年轻人的“解忧杂货店”
一位资深业内人士接受记者采访时分析认为,当下的新类型家居店有三大特色。首先,他们对家居生活类产品要求容易使用。
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快时尚风吹入家居 年轻人的“解忧杂货店”
一位资深业内人士接受记者采访时分析认为,当下的新类型家居店有三大特色。首先,他们对家居生活类产品要求容易使用。
2019-07-17 -
星城长沙邂逅美学生活 美克美家旗舰店落地蜕变城市新坐标
一桌一茶,蕴藏家居艺术生活之美 作为消费者,或许你我早已厌倦了传统家居店的冰冷气息,品牌分散累心乏身,毫无新意的软装和陈设,瞬间失去了置家的期待和憧憬。
2019-07-05 -
掘金软体市场蓝海,帝标城市合伙人财富峰会5月30日见真章
当传统的家居店逐渐对消费者失去吸引力,什么样的店态才能引流并且留住客人?
2019-05-29 -
家居卖场欲以“定制”取胜?可持续经销才是王道
业内人士普遍感受到,在市场需求发生巨变、多渠道争抢客流、环境整治政策等大背景下,重拳布局高端定制家居店态,无疑是连锁家居商场优化产品结构和升级场景体验的大趋势所在。
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又一家卖场出手了!千亿定制家居市场再掀波澜
业内人士普遍感受到,在市场需求发生巨变、多渠道争抢客流、环境整治政策等大背景下,重拳布局高端定制家居店态,无疑是连锁家居商场优化产品结构和升级场景体验的大趋势所在。
2019-05-16 -
两个风轻云淡的女生开了一个大气磅礴的家居店,商场领导表示很看好,同行朋友居然也喜欢!
情怀 / 品质 / 生活 / 专注 / 设计SuZhou,2019,DABIN SPACE设计丨Designer:金鑫 大虫 赵晓然撰文丨Copywriter:BINGO项目丨Project:陌柠家居生活馆机构丨Company:大斌空间设计面积丨Square Meters:250平米摄影丨Photographers:RICCI空间摄影▼ 平面图,PLAN▼实景图,View diagram入口,水泥灰地面,黑色的顶面和墙面构成一个富有神秘感的长廊,极致黑与灰,在光的指引下谱写出史诗般沉静美感。线性光的存在不仅指引着动线,把故事串联。也把黑色的压迫感弱化,黑白对比则是把情绪和节奏再次拉到极致。它是黑白,它是黑夜和白天,它是点线面。The entrance, the cement gray floor, the black top surface and the wall form a mysterious promenade, the ultimate black and gray, and the epic calm beauty under the guidance of light. The existence of linear light not only guides the moving line, but also connects the stories in series. It also weakens the black oppression, and the black and white contrast is to pull the mood and rhythm to the extreme again. It is black and white, it is dark night and daytime, it is a dotted line.神秘感给人们好奇,木色给到我们的是安稳。从入户的黑白灰到顶地墙统一木色的纯粹空间。这种极致是置身其中,仿若呼吸都变得轻盈,只是呼吸都变得有生机。设计师用舒适感极强的家具打造自由。自由是没有束缚,无谓束缚,单纯而赤裸的展示原始本身或粗犷或细致。The mystery gives people curiosity, and the wood color gives us stability. From the black-and-white ash of the home to the pure space of the wooden wall. This kind of extreme is in it, as if breathing has become light, just breathing has become alive. The designer creates freedom with furniture that is extremely comfortable. Freedom is not bound, no bondage, simple and naked to show the original itself or rough or meticulous.素静的水泥存在于地面墙体顶面,构成吧台,让整个区域带有一丝优雅文艺气息,整体空间融合在一起。甚至于水泥盆里面长出来的植物看上去也分外苍翠安宁。光打在植物上,吧椅上,水泥表面上。这里都是最美好光景。Sujing cement exists on the top surface of the ground wall, forming a bar, giving the entire area a graceful literary atmosphere, and the whole space is integrated. Even the plants growing inside the cement pots look extraordinarily green and peaceful. The light hits the plants, on the bar chair, on the cement surface. It is the best scene here.用全部木色做出来的空间,只是一些光影变化就把情感勾勒。用全部蓝色渲染出来的画面,只是一些深浅暂变就已经把回忆牵扯。关于蓝色的天空和海平面,这里有我们一起去寻求的关于过去和未来,已经实践或正在路上的时间点,光一如既往的停留在上面。The space made with all the wood colors, only some light and shadow changes will outline the emotions. The picture rendered with all the blues, but some shallow and temporary changes have already involved the memories. With regard to the blue sky and sea level, here are the time points we have been looking for about the past and the future, which have been practiced or are on the road, and the light stays on top as always.去探索一个空间,不仅仅是了解它是谁?为何是它在这里?都知道没有无缘无故的果,空间在说什么?构建的是和何种情感?跟哪些曾经关联?陌柠跟设计师之间是怎样相互表现?艺术把情感升华,纯黑空间里浅灰色的绒面单人沙发用优雅的造型展现,它关联了品牌,跳脱出黑色营造的严肃感,优雅和生命力同存。这里包含无限可能。To explore a space, not just to know who it is? Why is it here? We all know that there is no fruit for no reason, what is space talking about? What kind of emotion is constructed?With which ones have been associated? How does the relationship between the lemon and the designer interact with each other? Art sublimates emotions. The light gray suede single sofa in pure black space is presented in an elegant style. It is associated with the brand, and it brings out the seriousness of blackness, elegance and vitality. There is unlimited possibilities here.设计师巧妙的用建筑手法把空间延展,角度不同光景不尽相同。深色的运用因为空间上延续没有丝毫压抑,盒子更像是一件艺术品,自身发着光,展示着美。The designer cleverly uses the architectural approach to extend the space, and the angles are different. The use of darkness is not a slight suppression of the continuation of space. The box is more like a work of art, and it emits light and displays beauty.一半优雅一半理性,在此之间,如何平衡?如你一般,我们需要静下来,彼此有何不同,我们相对站立相互审视,相互渗透已然相互影响。温度是一个好词,可以一起拥有,静谧也无需分割,我们如此和谐的站立。尽管大不同,却因为可能性,彼此站立成风景!Half elegant and half rational, in the meantime, how to balance?As you generally do, we need to calm down and be different from each other. We stand and look at each other and mutual infiltration has already affected each other. Temperature is a good word, you can have it together, you don't need to split it, and we stand so harmoniously. Despite the big differences, they stand in the landscape because of the possibility!趣味让事情变得生动,比如用光做成的床头背景。虚实之间的自由灵动在空间与空间之间完成。Fun makes things come alive, like the bedside background made of light. The free movement between the virtual and the real is done between space and space.趣味让很多事变得生动,比如拱形门里窥探的一处风景,比如聚光灯下打出的斑驳光影,还有远处飘在空间中那道光。虚实之间,空间与空间之间,打破统一,看似最独特的存在却因为另一个空间的无心表现而变得更富意义。Fun makes a lot of things come alive, such as a scene in the arched door, such as the mottled light and shadows under the spotlight, and the light that floats in the space in the distance. Between the real and the virtual, between space and space, breaking the unity, the seemingly unique existence becomes more meaningful because of the unintentional performance of another space.设计让空间变得趣味横生,从很多角度。整个250平的展厅除了黑白灰,木色。到这里为止出现一抹绿色,它像是从木色里长出来的枝桠,用它的生命力庇护一方心情。整个空间有条不紊的按照生命的轮廓往前走,尺度和情绪被拿捏的很到位。Design makes the space interesting, from many angles. The entire 250-flat exhibition hall is in addition to black and white ash and wood. There is a touch of green until here, it is like a branch growing from the wood color, using its vitality to shelter one's mood. The entire space moves in an orderly manner according to the contours of life, and the scales and emotions are pinched.走道的尽头是一个开放的展示区域,裸露的顶部保留原始结构,L形的旧木装饰在水泥墙面上,有趣且层次分明。开放区域的表现杂而不乱。新与旧的碰撞势均力敌,也展示出开放区的包容性和开放度。从对比到和谐,从统一到碰撞,设计师用他的方式把空间力量均衡变现,打造出可独立也可共存的个性体验空间。At the end of the walkway is an open display area with the exposed top retaining the original structure and the L-shaped old wood trim on the concrete wall, interesting and well-defined. The performance of the entire open area is mixed and not chaotic. The new and old collisions are evenly matched, and this space is also inclusive and open.From contrast to harmony, from unity to collision, the designer uses his way to balance the spatial power to create a personalized experience space that can be independent or coexistent.大斌哥,特别感谢你的用心!感言我们现在都想不出怎么写可能我们太缺乏文字的组织能力了。回来的路上我在想感言,脑子里蹦出来的第一个就是获奖感言,我们才刚刚开始,期待着某天我们能有个获奖感言能被大家认可,在这天到来前,我们还得努力,当然也需要向大斌哥多请教。开这个店初衷就是我们两个女生想走出舒适圈,向上迈个台阶,想看到不一样的,学到更多的东西,也看看自己是否还有潜力可挖。做家具,是我们喜欢的,也觉得这些年好像只会卖家具我们就想换个方式卖家具,用心去认识很多陌生人,成为朋友,给他们在需要家具上提供更好的服务,让每个家都有自己心里的设计感。是不是最好的感言就留到以后,我们努力,但就是现在最真实的想法。当然也谢谢壮壮大虫,很多人都觉得我们是个特别的店,让大家想走进来,给我们机会让他们了解我们。大斌空间设计咨询热线:400 0968 656公司座机:0512-65119530苏州地址:姑苏区干将西路1093号扬州地址:扬州商城国际大厦7F721室吴江地址:吴江市开平路3333号德尔大厦A幢2205
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巴菲特:“以租代买”趋势正影响家居市场
巴菲特表示,家居店的生意仍然会继续下去,不管情况如何,他们的运营还有规模都是不断地扩大。但我们不断地在遭受一些损失,我们也在思考到底一段时间以来我们应该采取什么样新的措施。
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西蒙李旗舰店盛大开业 丹麦驻沪总领事Jakob Linuff亲临剪彩
从设计手法来说,许多家居店以小客厅方式呈现,将整个空间分割的很明显,而西蒙李与其他家居店不同的是,我是把整个空间的尺度拉得更大,因此,整个空间就是“loft home”,就像真正的家一样,所以我希望消费者来到这里